You send the product images and footage. I turn them into video and ads built for wherever they run.

Remote · Based in Northern Virginia

What I make

No shoot, no crew, no location fee

You already have product photography, clips on a phone, a logo and brand colors. That is enough to build from — everything below starts with assets you own.

Product video

Flat product shots and unused clips become motion — camera moves, type, pacing, sound. The kind of thing that reads as a brand with a budget rather than a slideshow.

Paid social ads

Built for the placement, not resized into it. Hook in the first second, captions burned in, and a cut for each aspect ratio the platform actually serves.

Branded content

Longer pieces assembled from what you have — an explainer, a launch video, a story about the product. Same source material, more room to say something.

How a project runs

Five steps, and a fixed price before anything gets built

There's no shoot to schedule, which removes the slowest and most expensive part of making video. Timelines depend on scope — you'll get a delivery date with the quote, before you commit to anything.

01

Send what you have

Product photography, any video you already have — phone clips and old campaign footage both count — logo files, brand colors, and any copy or claims you need included. If you are not sure what is usable, send it anyway and I will tell you.

02

Direction and price

A short written approach — the idea, the look, how long it runs, where it is cut for — with a fixed price and a delivery date. Nothing starts until you approve it.

03

Production

I build the video — generative tools for the imagery, hands on everything that decides whether it works. You are not chased for input during this part; the next thing you hear from me is something to watch.

04

Two rounds of revisions

Notes by timestamp are easiest. Two rounds are included in every price — most projects use one.

05

Delivery

Every aspect ratio you need, named and ready to upload — 9:16, 1:1, 4:5 and 16:9 as standard. Files are yours outright on final payment.

How it's made

Generative tools, used deliberately

AI is part of the pipeline. It's the reason a product video costs what it does and arrives in days rather than weeks — a still image can be given motion, depth and a setting without a camera or a studio, and footage you already have can be cut, graded and extended rather than reshot.

It isn't the reason the work is any good. That still comes down to what gets chosen, what gets cut, and what gets thrown away — and to someone caring whether the result actually sells the thing. The tools are fast. Judgment isn't automatic.

Where the line is
  • Your product stays your product. Generation handles motion, environment and finish — never inventing features or details the real thing doesn't have.
  • No synthetic people passed off as real customers, and no fabricated testimonials, reviews or endorsements.
  • Platform rules are my problem, not yours. Where a placement requires an AI disclosure label, I'll tell you before delivery rather than after a takedown.
  • You own the finished files outright. In return I'll need you to confirm you own or are licensed to use the images you send me.
Who you're hiring

One person, which is why it's quick

Peerview Productions is me — Erik Russell. There is no crew, no production coordinator and no shoot day to schedule around, which is most of the reason this costs and takes what it does.

That makes me the wrong choice if what you actually need is a camera crew in a room with people in it. It makes me a good one if you have product images and clips sitting in a folder and you need them working as video.

Working with me

Nothing needs to be filmed. Everything is built from images and footage you already own.

Delivered in 9:16, 1:1, 4:5 and 16:9 as standard — no charge for extra sizes.

Entirely remote. Based in Northern Virginia, working with clients anywhere.

Start a project

Tell me what you're making

Tell me what the product is and where the video needs to run. If you can link the images or footage you already have, even better.

hello@peerviewproductions.com

I answer everything within two working days.

Goes straight to my inbox. Nothing is shared with anyone.